Apple app store comes 2nd with 1.85 Million iOS apps according to Statista. These many apps in the app store clearly suggest the hype in demand for iPhone applications. Best iPhone app developers develop apps to get them on the Apple store. Apple has laid down strict guidelines every app should follow to get published. Hence, iOS app developers have to work extra hard to comply with every guideline and submit the app. The app will go under review and if it is okay then only it will get published on the Apple App Store.
Apple covers a massive market share and being featured on the store helps you reach your target audience quickly and easily. So, being featured is a big deal, and here’s how you can do it.
Tips to Get Your App Featured on the Apple App Store
- Interesting UI and Interactive UX
Well, not a surprise I guess. Every app that wants to top the leading charts must have a great design. It is one of the biggest highlights of the app. Every user lands at the app design at first and it has to be amazing to keep the users engaged. You need to make your user forever types. A good UI makes all the difference when it comes to mobile design. Mobile users have a habit of using gorgeously designed apps and if you don’t meet their expectations with a poorly designed app, your app will not get featured on the store.
The mobile app has a limited storage capacity. This means every part of the design has to be resourceful and designed with creativity and uniqueness. The best way to test whether the app has a good design or not is to test it with beta testers.
- Add and Optimize App Localization
So, have you decided on the countries your app will target? The more number of countries your app target; the better it will be for your app. Apple is not going to feature your iPhone app if it is available only in a few countries. So, localize your app and make it available for a worldwide audience. Make sure to optimize every localization you do for your app. All the keywords and descriptions of the app have to be translated into the local language of all the countries your app is available in. Also, if two countries use the same language don’t just copy and paste. Say for example, in US English, people use an elevator while in the UK English people use Lift. So, note the difference and localize the app.
- Use Apple’s API and Update App
Apple really adores when people use their products. So, the iPhone application development company must take advantage of it. They must develop the iOS apps using the latest version of Swift language and Apple’s API. iPhone app designers don’t have to design every single thing. Xcode has several things pre-built like back buttons, bottom navigation, and many more.
Once developed and featured on the Apple app store, doesn’t mean it is the end. You need to update the app regularly to keep the users engaged and happy. Even Apple will know that you care about your users and keep you on the top of the charts. Fix any existing bugs and also add new features with every update. Always remember that Apple’s editor always wants the best for their users. So, you need to be the best.
- Optimize App Store Landing Page
Apple makes sure that its users get the best and is available to all its users. You need to do app store optimization which is one of the important factors for app growth. The app landing page is the one where users get app info and decide whether to download the app or not. Here are some of the factors you need to focus on:
- Optimize your app name
- Optimize your app title
- Optimize your apps description
- Conduct keyword research
- Put quality screenshots
- Create an app preview
- Tell Your App Story
Describe your app in a unique way and portray why your app is different from plenty of others of the same category. In layman terms, we call it a unique selling point of the app. Create an interesting story that makes your app shine.
- Fill Out Get Featured on the App Store Form
Is there really a form? Ohh yes, definitely a yes. If you want Apple to feature your app, you need to fill out the form. This is where you describe the app and convince them why your app is great. Make your best possible effort and make the app visually appealing. This is where you put your maximum efforts and convince the tech giant your app is really great.
Wrapping Up
Follow these easy steps and your app will be featured in the store. iOS app development is not easy and making it feature on the store is even more difficult. So, make sure to follow all the steps properly and submit a nicely designed and developed app.
Author Bio
Pratik Kanada is the founder & CEO of 360 Degree Technosoft, a mobile app development company based in USA & India. His 10+ years of experience in developing apps empowers him to provide digital solutions to various businesses. He likes to read & write about Leadership, Start-up Quests, Marketing Trends, Latest Technologies, and Mobile Applications.